of 5— Get Clear on Your Positioning Before Opening AI

What you'll accomplish

By the end of this guide, you'll use AI to write a compelling therapist profile, specialty page copy, and FAQs for your private practice — professional, warm marketing content that attracts the clients you want to work with. Most therapists hate marketing copy because it feels inauthentic, but AI is surprisingly effective at getting a first draft that you then make your own.

What you'll need

A Claude or ChatGPT account (free versions work fine for marketing writing)
Clear answers to: your specialties, your therapeutic approach, your ideal client, and your practice philosophy (think about these before you start — 10 minutes of reflection makes the AI output much better)
Time needed: 1–2 hours (writing + reviewing + customizing)
Cost: Free

How-To Guide: Use AI to Build Your Private Practice Online Presence

Step 1: Get Clear on Your Positioning Before Opening AI

Spend 10 minutes answering these questions in a notes app or piece of paper:

Who do I help? (Be specific: "adults going through career transitions and burnout" is better than "adults")
What's my therapeutic approach? (In plain English: "I help people understand their thought patterns and change them" not "I practice CBT")
What's different about working with me? (Your style, pace, personality — warm/direct/practical/collaborative)
What do I want clients to feel after reading my profile? (Understood, hopeful, curious, safe?)
What populations don't I work with? (Important for filter-setting on Psychology Today)

Keep these answers visible as you work with AI.